By Brian Huse, Director, Marketing & PR, Robotic Industries Association
If you hold your breath long enough, it either makes you dizzy or realize how important it is to breathe. With half the year gone, second quarter GDP numbers suggest the U.S. economy is exiting its downward spiral, allowing us to breathe again.
How does this bode for robotics? In case you haven’t heard, robot orders and shipments are down. It’s enough to make one dizzy. RIA will release new numbers soon that show just where we stand.
Stating the obvious, when the automotive sector picks up, robotics sales are likely to improve. “Robotics in North America is heavily dependent on the automotive industry,” notes Paul Kellett, Director – Market Analysis, Robotic Industries Association. “Once the automotive companies return to health, they’ll be a in a position to increase their capital budgets, but the recovery in automotive could well lag the economy as a whole.”
But that’s the bad news. The good news is there is something to lag. As an analyst, Kellett sees an increasing amount of data which indicates an imminent end to the recession and the beginning of a modest recovery in the second half of the year.
To help its members bounce back, RIA went to the lab and came up with some new benefits. When the New Year breaks, RIA will hold a networking function unlike any it has done before. It takes the Robotics Industry Forum in Orlando (January 20-22, 2010) and marries it to the business conferences of Automated Imaging Association and Motion Control Association. An exclusive, members-only event, it brings together some of the sharpest VIPs in the automation technology business.
In other news, RIA members have first dibs on speaker slots at a webinar on food processing. Examples of robotics for meat processing are preferred, and can be offered as 100-word abstracts with the goal of confirming two speakers by September 10, 2009. (Here’s the email address for abstracts, but please convert the brackets to actual symbols: bhuse[at]robotics[dot]org.)
The Association also offers a study that looks at opportunities in the wind turbine industry. This is available to members for free.
Business leaders that haven’t found us yet will get an eye opener when they read a guest editorial from RIA in Technology Digital (Robotic Industries Association: Supporting the robot revolution). These efforts are merely a few examples of how the Association is exercising good relationships to expand the audience for robotics.
If you are a member get published on the pages of Robotics Online. It’s free and can help you be the supplier of choice when your sector bounces back.
Corporate membership is available to suppliers, users, integrators, researchers/educators and consultants. Let RIA help you find the way to more business and avoid the dizzy spell that comes from holding your breath too long. Join today.