By Jeff Burnstein, RIA President
During the current economic crisis, I imagine just about every company is going through the process of strategic planning. I know that our associations are (RIA, AIA, and MCA) in order to make sure that our activities line-up with the current and future needs of the membership and the industries we serve.
One of the most difficult problems right now is that we’re in uncharted waters. As one of our members pointed out, we have no forecasting tools to model the present situation. How long will the downturn last? What will the situation be “on the other side” of the crisis? How much manufacturing will disappear? What new opportunities will be created?
Is the past truly prologue in the current situation? Can we look back at previous downturns and make accurate guesses about the future? Are the solutions we came up with in the past to survive and ultimately thrive relevant this time around?
As we begin our strategic planning process, we have no pre-conceived notions. We won’t say that “we tried that in the past and it didn’t work” or conversely, “we did this in the past and know that it will work.” Everything is on the table – every activity, every event, everything!
One of the benefits of this approach is that every new idea is being looked at very closely. So, I urge each one of you reading this blog to send me your thoughts: what would you like to see from RIA in the future? What activities would most benefit your organization?
Now is the time to offer your ideas. I can assure you they will be fully considered by our strategic planning committee.