Rank higher in Robotics Online search results with free POP points!

September 25, 2008

By Brian Huse, Director, Marketing & PR, Robotic Industries Association


For a limited time, you can get free POP points that allow you to rank higher in Robotics Online searches. Normally $495, POP points are included at no charge with any advertising bundle order in October.


What is a bundle?

Qualified members get free or deeply discounted ads in the Robotics Industry Directory. A bundle upgrades these ads from good to better and includes online ads at discount rates. Bundle advertisers save money and stand out online and in print.


What is a POP point?

Similar to how AdWords work on Google, POP points increase your visibility to Robotics Online users through a weighting system that jumps member content ahead of those with less points in a category. You choose the categories and apply the POP points yourself. Order an ad bundle and get FREE POP points!


Why October?

Robotic Industries Association goes into production for its 2009 Robotics Industry Directory soon. Members must tell us now of any plans to use their ads. For most, that is free. The bundle is for anyone anticipating 12 months of online ads beyond the print Directory and interested in an arrangement that saves money. POP points are for good customers and a way for us to give sincere thanks.


Order Bundle by                   Get this many POP points

October 10                             10 ($4,950 value!)

October 17                             8 ($3,960 value!)

October 24                             6 ($2,970 value!)

October 31                             4 ($1,980 value!)


How to order a bundle

Call me and I’ll handle the paperwork (see below for rates). At some time, the process will be run from the Member Control Panel. Soon, it will be so you can purchase and manage your ads in full from this dashboard. Until then, please contact me at 734/994-6088 or by email.


For people in the business, Robotics Online is the number-one website on industrial robotics technology and generates thousands of advertising clicks every year. According to Google Analytics, some 18,000 “Absolute Unique Visitors” come around each month and do so much they make better than five times their mass in “Pageviews” running toward 98,000 per month. Thanks to search engine optimization, it is common to see member content indexed by Google and served up from Robotics Online in their searches. POP over and see what you get – great things are waiting for you.


FYI – Bundle Rates

Bronze Supplier: $1,500 ($2,160 in pieces)

Silver Supplier: $7,900 ($11,420 in pieces)

Gold Supplier: $7,500 ($10,135 in pieces)

Platinum Supplier: $7,300 ($11,535 in pieces)


Integrators: $3,910 ($5,535 in pieces)



Brian Huse

Director, Marketing & PR

Robotic Industries Association

900 Victors Way, P.O. Box 3724, Ann Arbor, MI 48106





Empire Hits Bull’s-eye at Wild West Open House

September 15, 2008

By Brian Huse, Director, Marketing & PR, Robotic Industries Association

Sancho, the 1-ton steer with 10-foot-long horns stands ready to test the courage of guests at Empire's open house.

Sancho, the 1-ton steer with 10-foot-long horns stands ready to test the courage of guests at Empire

When the theme is Wild West, and the company is Empire, there will for sure be a grand time. For one day in September, just after Patriot Day, their Michigan warehouse and production areas were transformed into a small western town. Horses outside; vendors inside. In one corner, a mighty, one-ton steer named Sancho awaited anyone brave enough to climb aboard.

Why, there even was a wanted man with a sheriff in pursuit. Their path wound through dueling pianos in the saloon, beside vendors in a top-notch casino and past cactuses big as trees all the way up to a mechanical bull. Shoot, there was an honest to goodness stagecoach. You could test your roping skills or connect with people from a huge crowd of folks worth knowing.

You name it; Empire had it at their open house, including a robot cell expertly put together by Bill Waldie, Roger Norris, and the Empire crew — tops hands in robot technology. If you saw the robot, you know they have innovative cable carrier solutions as well as people that know automation.

Empire knows how to dress a robot -- no bull!

Empire knows how to dress a robot -- no bull!

Members of Robotic Industries Association for only a few months, Empire has a long and bold history made all the more interesting by its collection of seasoned talent. In business since 1999 when it was founded by the Brewster family, some 200 employees help the company power its way to a 30 million dollar revenue stream that values good relationships.

Inside their warehouse, along with the robot, were a score or so of vendor booths. Many were RIA members. Many were of a caliber to be RIA members. Empire keeps good company and wants good things for its customers.

Yet all the want in the world can’t control the weather. Like any good spaghetti western, clouds swirled outside and threatened the good times. Would the party be spoiled by a cloudburst? Would anyone apprehend the desperado depicted in wanted posters for a $10,000 bounty?

As it turns out, everything went off without a hitch. The Empire men left little to chance protecting everything with tents and shelters. Mother Nature graciously relented and hundreds of guests rolled in dry and happy. When I left, the sheriff still hadn’t brought the outlaw to justice, but there was something fishy about those two – even a family resemblance.

Based on what I learned from my hosts, they believe network quality can be achieved before a factory system is installed, checked when it is installed, and verified in production mode. They offer quality assurance to the control engineers and plant personnel that have to live with an IT networking system. They preach quality as a core value, and judging by their open house they walk the walk in whatever they do.

Get to know Empire. They think big and have class. They also like to push the frontier. Ask them about their wireless applications for the factory floor. Ask them what they can do for your factory network. From cabling and dress packs to complete Ethernet solutions, they aim straight for the bull’s-eye.

Their open house was a great roundup of people, many I knew and was glad to see again and others I was only too happy to meet. Thanks, Empire.