Neiman Marcus Chooses Robots for Christmas Tree

By Brian Huse, Director, Marketing & PR (RIA)

FANUC Robots for Neiman Marcus Tree 

Santa will always have elves, but Neiman Marcus figures robots are what’s next for yuletide trees as the company celebrates its 100th anniversary. The flagship store in Dallas has a tradition of commissioning Christmas trees to portray a new theme each year, and for 2007 their eye is on the future and high-tech times.

Robots from RIA Platinum member FANUC Robotics America are on hand to trim the tree and HGTV will showcase it as they broadcast to home shoppers. I received this note about the affair, which explains…

FANUC robots are decorating the Neiman Marcus Christmas Tree at their flagship store in downtown Dallas. The display features a 15-foot tall tree of aluminum rings with a rotating base. Two rotating feeder trees provide various size ornaments. The ornaments are picked and placed by a “family” of FANUC robots – Mom, Dad, and Jr. The HGTV special will feature a variety of unique holiday displays, including the display at Neiman Marcus.  

• December 16, 2007 9:00 PM ET/PT
• December 17, 2007 1:00 AM ET/PT
• December 23, 2007 5:00 PM ET/PT
• December 25, 2007 11:00 AM ET/PT

From what I can tell, one time the tree was created out of shredded money equal to one million dollars, and another time with boughs made of fins from cars circa 1950 and 1960 (plus generous heaps of red taillights from that era). Each year, Neiman Marcus makes a happy spectacle of their Christmas tree unveiling, and we are proud to recognize FANUC for their important role this year.


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