Robots & Vision Show Update: Promotional Activities


Promotions are well under way for the Robots & Vision Show, June 12-14, 2007. The audience is comprised of some 500,000 industry prospects from various magazines, Web sites and house lists. The new Show site went live February 23, and ad insertions are already in March trade magazines. Internet marketing is in gear, and we are developing the official Show Directory with Assembly magazine. Here are some highlights: 

Print Ads

    • Assembly magazine (March, April)
    • Photonics Spectra (March, April, May*)
    • Quality magazine (March, April)
    • Test & Measurement World (April, May)
    • Vision Systems Design (March, April)
    • Imaging & Machine Vision Europe (April)
    • Automotive Design & Production (April)
    • Motion System Design (April)
    • Advanced Imaging (April)
    • Automation World (April*)

    * Asterisk indicates ½-page, four-color ad. Publications in red were added as of March 14, 2007.

Online Ads & Insertions

Several electronic insertions are pending for sites from the above list of trade journals and other publications. You’ll find an editorial placement we arranged in the latest Assembly magazine newsletter (click here).

E-mail Blasts

RIA’s twice-monthly newsletter to more than 20,000 subscribers has included updates for several issues, and targeted blasts to promote the Show will be a monthly occurrence between now and June. A combination of house lists and rented lists means nearly 400,000 e-mails will be broadcast during this period (maybe more).

List Rentals and Target Audiences

About 20 sources will be utilized for target lists. In the example of Assembly magazine, 24,000 subscirbers will receive advance copies of the Show Directory with their May issue. A more detailed accounting will be available soon.

New & Other Business

RIA Integrator member benefits have been expanded to include tabletops at the Show. An e-mail blast on this matter went out today to current and potential members in this category. We continue to take applications for the Hands-on Highway and in some cases, we will still consider speaker abstracts (contact Jeff Burnstein at jburnstein@robotics.com for these details).

— posted by Brian Huse (bhuse@robotics.org, 734/994-6088)

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3 Responses to Robots & Vision Show Update: Promotional Activities

  1. I like the blog. To me, it has tremendous potential as a place where end users could interact with RIA member companies to get their problems solved. I’d like to see this develop as a more user-steered area of the site.

    As is, though, it’s still a great step forward, and we should add a blog link to the left-hand navigation of roboticsonline. Web users are always looking for something new; this is new. It’s fresh, it’s personal, even a little fun.

    Brian, any thoughts on when the next marcom committee meeting will be? We should discuss how the blog concept fits in to the RIA’s overall communications program.

    KG

  2. Brian Huse says:

    Attention Committee People — Please comment. Any input is better than none! Thanks in advance.

  3. Joe Campbell says:

    Third party endorsements are a powerful tool. RIA messaging will in some cases be superceeded by messages by members on behalf of the association. I think we need to figure out how to motivate members (particularly marcom committee members) to effectively promote the show with their own endorsement.

    Joe

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