Promotions are well under way for the Robots & Vision Show, June 12-14, 2007. The audience is comprised of some 500,000 industry prospects from various magazines, Web sites and house lists. The new Show site went live February 23, and ad insertions are already in March trade magazines. Internet marketing is in gear, and we are developing the official Show Directory with Assembly magazine. Here are some highlights:
- Assembly magazine (March, April)
- Photonics Spectra (March, April, May*)
- Quality magazine (March, April)
- Test & Measurement World (April, May)
- Vision Systems Design (March, April)
- Imaging & Machine Vision Europe (April)
- Automotive Design & Production (April)
- Motion System Design (April)
- Advanced Imaging (April)
- Automation World (April*)
* Asterisk indicates ½-page, four-color ad. Publications in red were added as of March 14, 2007.
Online Ads & Insertions
Several electronic insertions are pending for sites from the above list of trade journals and other publications. You’ll find an editorial placement we arranged in the latest Assembly magazine newsletter (click here).
RIA’s twice-monthly newsletter to more than 20,000 subscribers has included updates for several issues, and targeted blasts to promote the Show will be a monthly occurrence between now and June. A combination of house lists and rented lists means nearly 400,000 e-mails will be broadcast during this period (maybe more).
List Rentals and Target Audiences
About 20 sources will be utilized for target lists. In the example of Assembly magazine, 24,000 subscirbers will receive advance copies of the Show Directory with their May issue. A more detailed accounting will be available soon.
New & Other Business
RIA Integrator member benefits have been expanded to include tabletops at the Show. An e-mail blast on this matter went out today to current and potential members in this category. We continue to take applications for the Hands-on Highway and in some cases, we will still consider speaker abstracts (contact Jeff Burnstein at firstname.lastname@example.org for these details).
— posted by Brian Huse (email@example.com, 734/994-6088)
When you have a group of high energy idea people like the ones who belong to RIA’s Membership Committee, it is always a pleasure to convene and talk business, which is exactly what we did in Raleigh, North Carolina recently. This group clearly enjoys the task of addressing membership issues, and takes its job seriously even while finding time to have fun and cultivate relationships.
Chairing the committee is Catherine Morris from ATI Industrial Automation, and she was our gracious host for a “pre-game” tour of her company’s growing corporate headquarters followed by dinner at the Morris home. We had a wonderful steak dinner cooked to tender perfection, and Keith, her husband, has a roomful of vintage pinball games that he opened up for our amusement.
That evening, February 28, we spent time brainstorming ways to appeal to new and current members. In particular, time was spent on the importance of serving the user members in ways that benefit them. It has become a priority to recruit a user and an educator to the committee, which was on all our minds when we left for the night.
A longer, more in-depth meeting took place the next day at a nearby hotel in Cary, North Carolina. A new membership goal of 300 was set for 2007, which is the big Robots & Vision Show year, and assuming retention stays at 87%, that means the Association will need 71 new members. Each of the last two years have been growth periods for RIA, but this goal represents a stretch beyond the usual 50 or so new members per year.
It is very rare for a trade association to include user members and makes it difficult to compare RIA to other industry trade groups, but the Membership Committee embraces the challenges involved in serving both users and makers of robotics technology.
There are many organizations for manufacturers, and no doubt some make an effort to value customers that buy products made by their members. Thanks to the Membership Committee, RIA elevates the concern for users and educators to the point of inclusion. If you are a user company or an educator, please contact Brian Huse (firstname.lastname@example.org, 734/994-6088) for more information on joining this committee.