Rank higher in Robotics Online search results with free POP points!

September 25, 2008

By Brian Huse, Director, Marketing & PR, Robotic Industries Association

 

For a limited time, you can get free POP points that allow you to rank higher in Robotics Online searches. Normally $495, POP points are included at no charge with any advertising bundle order in October.

 

What is a bundle?

Qualified members get free or deeply discounted ads in the Robotics Industry Directory. A bundle upgrades these ads from good to better and includes online ads at discount rates. Bundle advertisers save money and stand out online and in print.

 

What is a POP point?

Similar to how AdWords work on Google, POP points increase your visibility to Robotics Online users through a weighting system that jumps member content ahead of those with less points in a category. You choose the categories and apply the POP points yourself. Order an ad bundle and get FREE POP points!

 

Why October?

Robotic Industries Association goes into production for its 2009 Robotics Industry Directory soon. Members must tell us now of any plans to use their ads. For most, that is free. The bundle is for anyone anticipating 12 months of online ads beyond the print Directory and interested in an arrangement that saves money. POP points are for good customers and a way for us to give sincere thanks.

 

Order Bundle by                   Get this many POP points

October 10                             10 ($4,950 value!)

October 17                             8 ($3,960 value!)

October 24                             6 ($2,970 value!)

October 31                             4 ($1,980 value!)

 

How to order a bundle

Call me and I’ll handle the paperwork (see below for rates). At some time, the process will be run from the Member Control Panel. Soon, it will be so you can purchase and manage your ads in full from this dashboard. Until then, please contact me at 734/994-6088 or by email.

 

For people in the business, Robotics Online is the number-one website on industrial robotics technology and generates thousands of advertising clicks every year. According to Google Analytics, some 18,000 “Absolute Unique Visitors” come around each month and do so much they make better than five times their mass in “Pageviews” running toward 98,000 per month. Thanks to search engine optimization, it is common to see member content indexed by Google and served up from Robotics Online in their searches. POP over and see what you get – great things are waiting for you.

 

FYI – Bundle Rates

Bronze Supplier: $1,500 ($2,160 in pieces)

Silver Supplier: $7,900 ($11,420 in pieces)

Gold Supplier: $7,500 ($10,135 in pieces)

Platinum Supplier: $7,300 ($11,535 in pieces)

 

Integrators: $3,910 ($5,535 in pieces)

 

Sincerely,

Brian Huse

Director, Marketing & PR

Robotic Industries Association

900 Victors Way, P.O. Box 3724, Ann Arbor, MI 48106

734/994-6088

bhuse@robotics.org

 


Picking a Hotel for the National Robot Safety Conference

February 6, 2007

Unfortunately, I didn’t do a personal site inspection the last time RIA held its National Robot Safety Conference in the Cincinnati area at the Drawbridge Inn. It looked great on paper. The room rates were right ($79 a night). In fact, the hotel was very good in working with our group, plus it was right next to a great rib joint. But not everyone loved it. According to some attendees, the guest rooms were a bit shabby.

 

If we were going to come back to Cincinnati, we needed to be sure our attendees were comfortable. The National Robot Safety Conference is a four day event, and most of our group will see the inside of a guest room quite a bit.

 

So I packed up my bags and hit the road to check out the Holiday Inn Eastgate, near Cincinnati. In fact, this trip is what set the stage for RIA’s first ever blog, since I was able to schedule some stops with RIA members on the way to and from the hotel.

 

If you go to the Holiday Inn Eastgate, be sure to try the ribs at O’Charley’s (next to the hotel). At the hotel, you’ll find that they have lots of good meeting space and a nice atrium. As far as the guest rooms, they are small and okay, but age is creeping up on them. The wallpaper in my room had a rip at one of the seams, but the amenities were totally fine. However, be warned: there is no place to plug in your laptop for Internet service, but they do have wireless.

 

The Holiday Inn Eastgate could have held the National Robot Safety Conference, but we also had our eyes on some properties in Indianapolis. Jeff Fryman, RIA’s director of standards development, was there doing a site inspection at the same time I was in Cinci, and as I would learn later, the Marriott really wanted our business.

 

If you’re wondering where the 2007 National Robot Safety Conference will be, we just booked it at the Indianapolis Marriott East. Jeff should blog about that. He came back with a story about royal treatment and the chocolates to prove it. Anyway, mark your calendar for October 1-4, and check the Robotics Online Web site for details.