Heartland Robotics to Give Amazon Upper Hand?


By Brian Huse, Director, Marketing & PR, Robotic Industries Association

Heartland ObreroAmazon founder Jeff Bezos appears to have a serious interest in robotics and according to reports from Vator News and Tech Flash, he is funding a new venture called Heartland Robotics from Robert Brooks, one of the visionaries that launched iRobot. Many civilians are familiar with Roomba, iRobot’s flagship vacuum robot for the masses. Perhaps not as well known is PackBot and the many military robots from iRobot that have been deployed in Iraq and Afghanistan.

Some have speculated that Heartland has its sites on a new type robot that would handle material in warehouses or factories. Since Amazon makes its fortune from the floors of a well oiled warehousing and distribution platform, and Brooks is an established innovator of robotics technology for non-industrial applications, this scenario has its appeal.
 
What little is known suggests Heartland is focused on robot technology that would have a hands-on role on the factory floor, but with more tactile capability than traditional industrial robots.

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